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Camera Kit for AR Shopping

An AR shopping SDK built on Snap's camera stack, giving retailers a way to ship immersive try-on inside their own apps without building the AR layer themselves.

An AR shopping SDK and platform

Led development of Camera Kit for AR Shopping, the SDK that lets retailers run Snap's AR try-on technology inside their own apps and websites rather than only inside Snapchat. The work spanned architecting the SDK, building the demo application that showed partners what was possible, and launching with the first wave of retail partners — Puma among them.

Architected and built the Camera Kit AR Shopping SDK
Built the demo app showcasing AR shopping capabilities
Launched with Puma as the initial retail partner
Shipped alongside Snap's wider AR shopping push, including the in-app Dress Up destination

Three phone screens of the Puma app: browsing Suede sneakers, a product page with an AR button, and a live AR try-on of the sneakers on the shopper's feet, powered by Snap — Camera Kit inside the Puma app: browse, tap AR, try on. Snap

Snapchat camera showing American Eagle's full-body virtual try-on, with an outline guiding the shopper to step back and face the camera — American Eagle's full-body try-on on the same stack. Snap

TechCrunch: Snap's new AR tools let retailers use Snap's AR tech in their own apps (2022) ↗

Victor Liang's professional work, which the studio draws on. BlizL Labs is a separate, personal venture.